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E-COMMERCE WRITING:

2009-06-12T08:00:00.000-07:00

E-commerce stores vary greatly in their size, industry, and requirements. Whether you're selling a single product or a whole catalog of different ranges your website content is an important part of your online presence. Every website needs persuasive and powerful landing page copy, and the e-commerce website is certainly no different.

E-commerce Web Content:

The most effective method for promoting conversions on an e-commerce store is through the use of a comparatively small product description summary and a more in-depth description. If visitors like the short summary, usually accompanied by a thumbnail image of the item, they can click through and read the full description.

Product Review Writing:

Product reviews or road tests are also a good addition and can help to sell products that are in a competitive market or that are entirely unique in their concept. The more unique the concept the more precise the copy needs to be.

Other Advantageous Forms Of Content For E-Stores:

E-commerce stores not only benefit from product reviews and optimized landing pages. Other possible content ideas for your e-commerce store include:

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Buyer's guides
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Informative and optimized articles
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White papers
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E-book giveaways

Targeted Traffic With Less Competition:

While it may seem a disadvantage that e-commerce sites require so much content, it could be seen as an advantage. In terms of search engine traffic, when surfers look for a specific product they are much more likely to be looking to purchase that product than simple looking for information. There is also usually less competition for these highly specific and targeted keywords and phrases. The combination of less competition for targeted traffic eager to buy is something that most websites strive for.

Most Popular on E-Commerce Time on these days

2009-06-06T01:11:00.000-07:00

Most Popular on E-Commerce Time

1.FTC Pulls Plug on Vile ISP

2.The Front Line of the E-Commerce Tax Battle, Part 1

3.Intel Signals Diversification With Wind River Buy

4.Windows XP: The Legacy Lives On

5.Bartz to Investors on Microsoft: Forget About It

6.Google Lobbyist Unfit for Deputy CTO Job, Say Critics

7.New Site Keeps Tabs on Shifty TOS Changes

8.Will ICANN Drop Its Most Revolutionary Idea?

9.Telcos Score Victory in Legal Wrangling Over Warrantless Wiretaps

10. Mobile Development and Multiplicity Madness

11.Your 'Private' Facebook Posts Could Turn Up in a Courtroom

12.Windows XP: The Legacy Lives On

13.Mobile Development and Multiplicity Madness

14.Fraud Alert Firms' Days May Be Numbered

15.EMC's Data Domain Bid Puts NetApp in Tough Spot, Says Analyst

16.Microsoft Chimes In on Bing Buzz

17.Reining In IT Excess With Software Asset Management

18.'True Blood's' Fake Blog Sparks Editorial Integrity Debate

19.EMC World 2009 - Traveling the Cloud's Byways

20.On the Road to Salvation - or Perdition - With Online News Fees

21.Palm Sets Stage for Smartphone Smackdown

22.Google Offers Chrome to the TV Advertising Gods

23.Google Emerges From Brownout With Jazzed-Up News Pages

24.Viral Marketing 1, 2, 3

25.Palm Pre Shortage: Supply Chain Slip-Up or Retail Fairy Tale?

26.Your 'Private' Facebook Posts Could Turn Up in a Courtroom

27.Citrix Stresses Virtualization With New Certification Requirements

28.Diving Into the Online Ad Network Spaghetti

29.The Battle for US Tech Jobs

30.Do Private Clouds Make Sense?

What Is E-Commerce?

2009-06-02T09:45:00.000-07:00

Definition:-E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used.

E-commerce can be divided into:

E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
The gathering and use of demographic data through Web contacts
Electronic Data Interchange (EDI), the business-to-business exchange of data
e-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
Business-to-business buying and selling
The security of business transactions

Simply put, e-commerce is the online transaction of business, featuring linked computer systems of the vendor, host, and buyer. Electronic transactions involve the transfer of ownership or rights to use a good or service. Most people are familiar with business-to-consumer electronic business (B2C). Common illustrations include Amazon.com, llbean.com, CompUSA.com, travelocity.com, and hotels.com.

E-commerce can be divided into:

E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
The gathering and use of demographic data through Web contacts
Electronic Data Interchange (EDI), the business-to-business exchange of data
e-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
Business-to-business buying and selling (B2B)

CREATE AN EFFECTIVE E--MARKETING (JUST FOR U)

2009-05-30T01:25:00.000-07:00

Email messages are productive, efficient and low-cost ways to keep in touch with your customers—informing them of new deals, promotions and company news. First and foremost, there is a big difference between email blasting SPAM and sending effective marketing emails. SPAM uses the shotgun marketing strategy where you blast thousands of emails into cyberspace, hoping to get a few responses.
In contrast, an effective email blast targets an audience with whom you already have a relationship, the email is expected, and with a good campaign, readily welcomed. Here are just a few tips to help you create an excellent email—with a marketing message.

Target Your Audience
Your best audience is your current, satisfied customers, people with whom you have already developed a relationship of trust. If you haven't developed an email list of your customers, now is a good time start. Add a link to your website where patrons can sign up for "special bargain notices" or even a newsletter.

Make Your Audience Feel Safe
Internet savvy people can spot SPAM from a mile away and know the dangers of it. All of your emails should have a familiar look with your company's logo and be identifiable by the subject line. It's a good idea to send your emails the same time each month, week or day, and be consistent so your customers know when to expect the message.
Offer more than one way for the recipients to enter your website to investigate the product or service. Many people stay away from direct links to sites and would prefer to enter your address in the browser. Never ask for personal information via an email. This is a familiar sign of a phishing fraud rather than legitimate marketing email. Additionally, use an identifiable sender name, customers may not want to open mail from "customer care" or "special offer" use your company name, for example "Classic Designs Inc. Customer Relations".
Lastly, make it very clear in your privacy policy that you will not share your customer's person information, including their email address, with any outside sources. Live up to your policy and never share or sell your emailing lists.

Get Readers Attention
Like a good newspaper story, every marketing email should have an enticing headline or lead. Give the audience a reason to open your email and further investigate the product. Headlines like "Look at This!" or "You Won't Believe This Deal" don't work. Remember you're dealing with people who are very educated when it comes to being solicited—our minds process hundreds of ads each day and very few grab our attention.

Focus on Creating a Lead Instead of a Sell
At this point you want to create leads not generate sales. Would you rather have 7-9 sales or 300-400 prospective customers? Focus on building a good relationship. Provide the customer with accurate and valuable information, and then suggest your product later.

Make Your Marketing Email Easy to Read
There are a few basic things you can do to make your marketing email easy on the eyes: Use white space - don't pack the email with graphics and text; you'll overwhelm and distract your customers. Use a font that is large and easy to read. Put the most important information (headline or hook) in the upper left-hand part of the page, our eyes naturally go there first. Use attractive graphics but don't overdo it.
Finally, many email programs block pictures to help prevent the sender from identifying the recipient's computer. The email should still be comprehendible if some of the pictures are blocked.

Discuss the Benefits
The copy should be brief but discuss the benefits of your product. Be positive and ask the question, why does this person need my product or service?

Don't Betray Your Audience
If you promise great deals and products in your email, make sure you can fulfill the order. Don't lead your customers to your website just to disappoint them. They'll respond by unsubscribing or blocking your emails.

Create a Sense of Urgency
Set a time or quantity limit on your promotion. Make the customers act now because tomorrow may be too late. Your email will quickly be forgotten and lost in the piles of SPAM if the customer doesn't act soon after they receive the message.

Obey the Law
The CAN-SPAM Act of 2003 states that marketing emails must include the sender's physical address, opt-out instructions and it must be clearly labeled. Deceptive subject lines and false headers are prohibited. For more information, read SPAM Law Basics .

Use Email Marketing Software
Email marketing software can help you create, organize and mail effective marketing emails.